How I Discovered the Secrets of America's Wealthiest Rainmakers

 

After interviewing thousands of lawyers over the last few years, I've discovered hundreds of different ways of attracting clients -- and building a dream law practice.

 

Here's how it all began...

 

I started my own law firm right out of school.  As I often joke, I was either very courageous, or very crazy.

 

  While my peers toiled away for slave-driver partners in the "white shoe" firms downtown...  I had the opportunity to work my own hours, to choose my own clients, and to earn a lucrative income...  or so I had thought.

 

Of course, reality soon came knocking.  And so did the credit card company, my landlord, and the phone company...  I needed money, fast!

 

So in the first 6 months of practice, I took almost every crazy client that walked through the door -- you name it, I took it.  If you've been practicing for awhile, you know what I mean by "crazy" client.  I had to put up with:  lawsuits for "revenge," checks "in the mail," conspiracy theories, telephone calls twice a day to "check up on everything."

 

I remember working 100-hour weeks... nights, weekends, holidays... every day!  Yet, for all those hours of work...  I made very little money.

 

I barely paid the bills.  My daily meals consisted of Cheerios for breakfast, peanut butter and jelly sandwiches for lunch, and the McDonald's "dollar menu" for dinner.  Yuk!

 

To help pay the bills, I took a part-time job at a legal advertising agency, cold-calling lawyers around the country. 

 

And, something wonderful happened.  While cold-calling, I started asking lawyers how they got clients... 

 

And, I discovered something very unusual...

 

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